About Face: A Brief History of Letters, Featuring Our Favorite Type

Every author strives to find the perfect words to tell their story, but does it matter what the words look like?

From books and documentaries on the subject of typography, to blogs declaring their love of the art form, to Saturday Night Live’s satiric thriller about one graphic designer’s great typographic failure, a vast amount of attention has been dedicated to the importance of well-designed letters.

So why the big deal?