BUNDLE WEEK: Books Belong Together!

Cornell University Press is excited to bring books together with Bundle Week! We know that our readers live with a perpetual stack of books on their bedside tables, and it’s our job to help that pile grow. So May 20^th through May 24^th, bundle as many in-stock #CornellPress books as you want, and be rewarded for reading more.

Bundling 3 books gets you 30% off. Buy 4 books and you get 40% off, pick 5 or 6 books and the discount is now 50%. Need more books? No problem! Buy 7 to 9 books to get a 60% off discount, or go big and make it 10+ books, for a 70% off your total purchase.

Need ideas? Throughout this week, we’ll be sharing some suggestions of books to bundle direct from Cornell University Press’s staff. From new-this-season recommendations to all-time favorites, our staff will be sure to pick a diverse range of titles. With a backlist of over 12,000 books to choose from (remember we’ve been doing this for 150 years), the opportunities are endless! Read up on foreign policy this summer or explore the outdoors with our field guides. Tackle military history with the experts or investigate industrial labor relations while lounging by the pool.

Love to share? Tell us what books made your bundle, tagging @CornellPress and using the hashtag #BundleWeek on social, and we might just share them to inspire others.

Happy #BundleWeek!

*Promo valid in the U.S. only

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Sarah Noell is a Marketing Assistant at the Cornell University Press. 

SAY WHAT YOU WANT! #SWYW

Pay What You Want is over. Done and dusted. But it was great. We were able to bring customers together with their wish-list books at a price they could afford and continue to spread knowledge far and wide at the same time. And this month, we are doing something different.

Say What You Want is the name we have chosen for our new marketing campaign. The goal: to get to know our customers better, understand their needs and preferences and prepare to better cater to them in the future; to help professors in their mission to motivate and support students; and last but not least, to make sure that our authors’ experience with Cornell University Press as their publisher is one they are delighted with.

How it works: we have designed three different surveys,

1. Our survey for customers and the general reader
2. Our survey for professors
3. Our survey for Cornell University Press authors

How to participate: Click on the corresponding link above and submit your responses, follow @CornellPress on Twitter and Facebook, OR visit our website and subscribe to our mailing list! The questions are short and simple, with a majority in multiple-choice format that reflect how much we value everybody’s time.

What’s in it for you: as a thank you present, you’ll get a 50 percent off discount code that can be used in our website to purchase any of our books. And here’s the icing on the cake: every participant will also be entered in a raffle for a chance to win $250 in #CornellPress titles of their choice!

I can’t wait to dig into the results and find out about the latest trends in reading and our customers’ preferences when it comes to books. What formats do they prefer? Do they listen to audiobooks while they commute, or maybe while doing laundry? How important is a title? And when it comes to professors, what are their main concerns regarding course adoption? How can we provide suitable materials for their students? Are our authors content with the way we are doing things at Cornell University Press? How can we improve?

In the competitive, forever evolving world of publishing, it is our belief that we have to be willing to take the next step and be flexible enough so that we can adapt to new environments, our consumers’ lifestyles, striving to improve our offer in order to meet their expectations and desires. Granted, surveys may not be the most ground-breaking and innovative marketing tool, but they have proved to be reliable, efficient, and if implemented successfully, of great use.

 

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About the author of this blog post: Adriana Ferreira is the Social Media Coordinator at Cornell University Press. She will take any survey as long as the reward is tempting enough and would love to take part in the #SWYW promotion!

Cornell Press BOOK #WorldCUP has kicked off!

The World Cup has kicked off in Russia today and at Cornell University Press we are playing along! To make the best sporting event even better, we’ve created our own Book #WorldCUP bracket, each country who made it to Russia represented by a book of our choice.

As the countries progress through (or are eliminated from) the World Cup, their paired books will, too, until we have a winner.

Each of our selected thirty-two books are discounted 10 percent on our website starting June 20. As each team advances on to the next stage, its corresponding book will earn a better discount. Books making it to the round of sixteen will be 20 percent off. Reach the quarter finals and save 30 percent. Forty percent off the semi-finalists, and fifty percent off the two books that make it to the final on July 15^th. And because we love the World Cup so much (well Martyn and I do), we’ll give you 75 percent off the winning book to celebrate!

So, follow along with our Book World Cup bracket, and see which books win you a better discount:

GROUP A: Russia, Saudi Arabia, Egypt, Uruguay

GROUP B: Portugal, Spain, Morocco, Iran

GROUP C: France, Australia, Peru, Denmark

GROUP D: Argentina, Iceland, Croatia, Nigeria

GROUP E: Brazil, Switzerland, Costa Rica, Serbia

GROUP F: Germany, Mexico, Sweden, S. Korea

GROUP G: Belgium, Panama, Tunisia, England

GROUP H: Poland, Senegal, Colombia, Japan

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About the author of this blog post: Adriana Ferreira is the Social Media Coordinator at Cornell University Press. She is obsessed with the World Cup and is convinced that Uruguay, her country of origin, will win the tournament. She is looking forward to getting her copy of Informal Workers and Collective Action with a 75 percent discount.